It has been a tough year for Bollywood, but films like Bhool Bhulaiyaa 2, Brahmastra, Drishyam 2, and Bhediya (to a lesser extent) have brought relief to many exhibitors and theater owners by bringing back the masses. Kartik Aaryan’s Freddy Releasing This Week Directly On OTT But Is It A Smart Decision? Well yes and no!
To clear things up, Freddy was always set to release on OTT as Kartik himself clarified that it was a contractual thing and the makers could do nothing about it. But, why did it become a clause in the contract in the first place? Were the makers left with no other option but to go straight digital?
From the infamous #BoycottBollywood trend to back to back returns to the industry, Kartik has in a way saved Bollywood with his risky attempt to replace Akshay Kumar. But, Bhool Bhulaiyaa 2 not only proved that good cinema will definitely work at the box office but also cemented Kartik Aaryan’s status as a bankable star.
Coming straight out of a superhit film has always been beneficial for debutante stars and this should be one of the big reasons why Freddy is set to release in theatres. Apart from the past success of its lead star, Freddy did a lot of favor for the multiplex audience after Drishyam 2, becoming a top choice.
From a thrilling storyline to an amazing performance, Kartik Aaryan had all the ingredients to be a certified hit at the box office. Considering its target audience and the existing competition with Drishyam 2, Bhediya and now an action hero, it could easily cross 75 crores at the box office.
What do you think about the same? If you have already seen Kartik Aaryan’s Freddy, do comment below if you would like to watch it in the cinema halls.
Note: Box office numbers are based on estimates and various sources. The numbers have not been independently verified by Koimoi.