‘RuPaul’s Drag Race’ Creators Target Asian Buyers – Deadline

Specific, RuPaul’s drag race Creator going on a pitching spree in Asia with World of Wonder co-founder fenton bailey Middle Eastern countries can adopt an “in time” format by specifying deadlines.

World of Wonder has roped in third party agent 04 Media to launch the show in Thailand, India, Japan, Singapore and South Korea at the earliest.

In recent years, drag race Sold in many regions, but there is currently only an Asian version for Discovery+ in the Philippines, which will soon launch its second season. Thailand aired two seasons and one star, pangina heelsmade it bbc three‘s RuPaul’s Drag Race UK vs. The World, but host broadcaster Line TV has dropped original programming games so World of Wonder is looking for a new buyer. 04 will also pitch secret celebrity drag race for potential buyers.

Bailey, who is talking about IP in Asia at the Asia TV Forum & Market panel today, said the universality of drag will negate any cultural differences.

“At the heart of the issue” drag race It’s our shared humanity and the truth is that everything is a stretch.” “Any secondary problems are not real problems. drag race It’s been 13 years now and we’ve seen it on a cable channel, on PSB and on streaming in many places, so we’re versatile.

Bailey praised partner 04 Media for having “genuine, detailed on-the-ground expertise about the idiosyncrasies of the market”.

With the world’s eyes currently trained on the socially conservative nation of Qatar, where same-sex activity is prohibited, Bailey admits it is “in time” for producers to begin pitching the format to World Cup 2022 hosts and countries of a similar ilk. Can do. A low-key political message.

,drag race There is competition, but ultimately it is about togetherness and brotherhood. “It’s not directly political, but in a world where governments seek to oppress certain groups and individuals, it’s about not taking things too seriously.”

He points to World Cup-style success drag race vs the world The Canadian-hosted format, which just launched its second season and has produced “verified stars” of queens like Thailand’s Pangina Heels, who now has her own show with World of Wonder, Tongue Thaid.

Bailey just wrote a book about TV through the ages, screen age, And he said he hopes it will serve as a mighty defense of TV in the modern age.

“A lot of people put down the boot and this is my defense of a magical, transformative force,” he said. “TV is this great solution and gives creative visibility to queer people like us.”