Veteran former kudos exec Birch left several months ago and Monroe was filling in temporarily, before most recently becoming permanent Keshet UK MD. He has been tasked with producing the scripted UK offering of the Israeli powerhouse, which includes the likes of Apple TV+ Doubt and BBC One drama the a-word and Ralph and Katie, the latter two of whom co-produced. Monroe fulfills her Greenbird responsibilities.
Munro and fellow indie incubator Greenbird co-founder Stuart Mullin took over Keshet International’s UK scripted and non-scripted offering in 2018, but Munro’s new role is more practical. The recently rebranded Interstellar non-scripted arm will continue to be run by David Williams, who split from scripted arm last year. Greenbird has stake in Indies like lego masters Producer Tuesday’s Child, documentary maker Stacy Dooley’s Little Dooley and Frank Spotnitz’s Big Light.
In a statement to Deadline, Outgoing Keshet International CEO Alon Schtruzman praised Monroe’s “creative sensibility, vast management experience and understanding of the UK market”.
“He is all set to drive Keshet UK and maximize our extensive list of scripted IP with streamers in the UK and with global streamers,” he added. “Jamie and Stuart have done a great job of overseeing our UK operations during the past three years while Greenbird is still running, and we look forward to continuing that successful relationship.”
Munro said he is “building a business that can help unlock the full potential of Keshet International’s rich and highly successful catalogue,” working with teams in the US, Israel and Germany.
of dress Uma Thurman-starring Doubtbased on israeli series false flag, premiered on Apple TV+ earlier this year, and the a-word By-product Ralph and Katie Recently launched on BBC One and sold to Disney+ in EMEA.
Keshet had acquired a majority stake in Greenbird four years ago. Mipcom is looking to sell Greenbird, according to a report by UK-based trade mag TBI at Cannes. Keshet is not commenting on the reports.